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Swiss army knife maker considers production shift to ease US tariff impact

Victorinox, maker of Swiss army knives, is considering shifting part of its production to the US to reduce the impact of import tariffs on its business, according to its chief executive.

Carl Elsener, who runs the family-owned business, told the Wirtschaftswoche business magazine:

We are looking into carrying out directly on site individual processing steps at the end of the value chain, such as the final cleaning and packaging of commercial knives.

That would reduce the value of the goods on which we have to pay customs duty by 10% to 15%.

Switzerland has been hard hit by Donald Trump’s trade tariffs, with duties of 39%.

Swiss army knives of manufacturer Victorinox are on display in Bern. Photograph: Peter Klaunzer/EPA

Victorinox, founded in 1884 as Messerfabrik Carl Elsener in the town of Ibach, in the Canton of Schwyz, is known for its red, multi-purpose pocket knives with the Swiss coat of arms.

Elsener named the brand “Victoria” upon the death of his mother in 1909, and later the name was changed to Victorinox – a blending of ‘Victoria’ and ‘inox’, an abbreviation for acier inoxydable, French for stainless steel.

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