Newcastle announces a new global partnership with Guinness

Newcastle United has unveiled a new major global partnership with Guinness, bringing together two instantly recognizable names with passionate consequences around the world.

The agreement will see the famous Irish Stout – alongside Guinness 0.0 – Poured throughout St. James, competitions with the salons of hospitality, giving fans of Magpies a new ritual of the day to enjoy.

Guinness had already shown early support for the Toon army this summer, supporting the club's exclusive fans in South Korea during its pre-season tour.

More than 250 supporters have joined Newcastle players and legends for an afternoon of entertainment, gifts and, of course, a few pints – a celebration of the spirit of the faithful in black and white, whether at home or on the other side of the globe.

Newcastle United Commercial Director Peter Silverstone, said: “Newcastle United and Guinness are two emblematic world brands which were intended to unite. They will help us to offer unforgettable experiences for supporters in Newcastle and around the world.”

Somnath Dasgupta, director of Global Sports Partnerships at Guinness marketing, added: “Newcastle United is a famous uni-city club with a passionate fans base that transcends geographies to reach all the corners of the world. We are incredibly excited to deepen our association in football and launch new rituals with the Geordie Faithful in the world.”

From the Gallowgate End to Guinness fans around the world, the partnership promises to mix football and the big one in something special.

What Newcastle Brown Ale will feel, however … Well is a conversation that the best had on a pint.

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