YouTube Thinks AI Is Its Next Big Bang

Google Receive early on that video would be a major supplement to its search, so in 2005, the Google video was launched. Forted to creating deals with the entertainment industry for second-rate content content, and too careful about what users can upload, the flapped. Meanwhile run a small startmoor by a handful of employees above a san mateo, exploding pizzeria, just by someone else's copyrights to the clips. In 2006, Google snapped on That year-old business, invent it would look the IP goods later. (It did.) Although the $ 1.65 billion purchase purchase for YouTube was over A billion dollars more Then his appreciation, it was one of the greatest bargains ever. YouTube now is probably the most successful video property in the world. It is an industry leader in music and podcasting, and more than half of his watching time is now on living room screens. It has been paid for creators to creators since 2021. One estimate From Moffetnathanson Analysts Cited by Diversity is that if it was a separate company it can be worth $ 550 billion.

Now the service takes the service that it may be his biggest leap, nor a new paradigma to embrace his essence. I'm talking of course, about AI. Since YouTube is still a very owned without ai-obsessed Google grant, it is not surprising that it is Anniversary product announcements Touted this week Ai features That will use the makers to use videos to improve or produce videos. After all, Google Deepmind's Veo 3 technology Was YouTube's for taking. Ready if not, the video camera will eventually be replaced by the prompt. This means a retounging of YouTube superpower of Youtube: Authenticity.

BigTube's Big Bang

I had that shift in mind when I recently interviewed YouTube No Neal Mohan in his office on YouTube's San Bruno, California, headquarters. Mohan took as CEO in 2023 as his boss, Susan Wojcicki, leaves their post because of a fatal cancer. But first we chat a little about the company's history. Mohan reminds me that his own connection began the service, even before, after 2008, after he merged his advertisement DoubleClick with the search giant. He was struck by how the Youtube founders were first with a revelation that, he says, the nucleus of service. “It was not just that people were interested in share in short clips of themselves and it was,” he says that they view it from contenting point. Our mission is to give everyone and to give everyone and see them the world and see. “

Critics of Google's power often argue that not only the audience, but also you can also benefit from a split of the mother's business. Just think what could do the greatest video business of the world if it was truly independent. Mohan, a self-admitted Google Loyalist, disagree. “I don't believe that YouTube would be where it is if it was not if it was not part of Google,” he says. He says being a part of a giant company you allowed to make insphatitude on things like streaming and podcasting. If I can ask if YouTube, it can even be more innovative, you will remember enough innovative in the live sports challenges from the Charges from the Charges on the shocking economics.

YouTube has an advantage in width that tiktok and reels do not dream of … “Everything from a 15-second traditional YouTube YouTube-Live-in between,” Mohan Crows.

It currently prints on another benefit: Google's AI technology. De Notifications This Week Swap of fun features like you or your bodies' in the videos that allow exastered annoyance that allow the acrobal television to make their audio conversations that give the contents of the chatter. Mohan says that, in a sentence, is just the last improvement of the service. “When youtube was born 20 years ago 20 years ago it was about to use technology for more people to hear their voice,” he says. “With AI is the same core Principle – how do we use technology to democratize the creation?”