Is AI-generated actress Tilly Norwood the next Scarlett Johansson?

Could a poorly mentioned, synthetic starlet really come to a theater near you?

Tilly Norwood hopes. No, this is not the name of a Hollywood manager or an indie director. It is an AI-generated avatar that his creator wants to put on the big screen.

Norwood is not exactly megawatt star material. Your picture is particularly unhindered. The Doe-Eyed, 20-off brunette with a warm, somewhat summer prosposcis complexion does not look very different from its average photogenic influencer. Your Instagram page is similarly boring, without personality traits or interests outside of drinking ice coffee and London. However, your biography has an astonishing, bleak message: “You will either get or pretend that you don't.”

Nevertheless, the arrival of Tilly Norwood Hollywood is crazy, talent agencies shy away from taking over an avatar as a customer, and for the time being, Norwood seems more stunt than a real threat.

Last week Eline van der Velden, CEO and founder of the KI production company particle located in Great Britain, announced The formation of a new AI talent studio called Xicoia at the Zurich Film Festival. The new company will concentrate on creating “hyperreal digital stars” for films, television programs, TikToks, podcasts, advertising campaigns and video games and at the same time playing the other roles of an influencer and interacting with fans. In the start, Norwood, his first customer creation, was emphasized, which appeared for the first time in the portfolio of particle6 in July.

According to van der Velden, a former actor, the digitally rendered Ingénue is already observed by several Talentagentes, whereby a formal announcement will soon come. It is already building an online presence with appearances in several AI-generated videos and pictures. It also included particles6 in various “films” and public environments that floated around. She even has one Instagram account With over 50,000 followers.

Regardless of the excitement that Norwood supposedly moves in the industry – particles could only produce one hype for your product – the counter -reaction of working actors was much louder. On September 30th Sag-Aftra published an explanation The condemnation of the creation of Norwood and the indication that the Union “believes that creativity is and should be centered” and should remain “and” against the replacement of human actors through synthetics “. Van der Velden has replied since then claim On Norwood's Instagram page that she sees “[s] AI not as a replacement for people, but as a new tool. “

Does Hollywood actually be afraid of a fake actress in the middle of the alarming pictures and hectic reactions?

One can say with certainty that Norwood's image has become viral last week, more out of panic and testing as a real interest in her than future Hollywood goods. (Although the free press Published a column Praise the creation and strangely described Norwood as a “virgin”.) The sums started after the deadline published an exclusive report On the new AI Talent Studio by particle6 and van der Velden alleged The “The 21. [century] is defined by synthetic talent. “Other trade in the entertainment industry Publications Received the story and strong reactions from various actors came. In addition to the SAG-ATTRA declaration of the British Actors' Union Equity dismissed Norwood as an actress, but a “AI tool”. Emily Blunt, who is currently advertising for the film The Smashing machinePresent said In a variety podcast that she found Norwood as “terrible”, and Hollywood asked to “stop taking our human connection”. Other actors such as Melissa Barrera and Whoopi Goldberg have publicly condemned the potential use of the AI ​​actress.

Large talent agencies have also reacted and the speculation that Norwood could be a potential customer could mainly answer. WME chairman Richard Weitz said That your agency “represents” people at a conference for the wrap last Tuesday. In the meantime, GERSH President Leslie Siebert told diversity That they “would not be this agency” to sign Norwood, and at the same time know that KI talents will be a recurring topic and that they “have to find out how they can handle in the right way”.

In Article For NPR, the producer and Forbes employee Charlie Fink said, who writes about aspiring technologies in the entertainment industry that it was hard to imagine that an actress who competes with A-List film stars. In view of the speed of the answers from big names about the news from Tilly Norwood, it seems as if they are ready if they are not prepared to defend themselves at least more than one ranking actor. The way the industry leads are background and language players who are more susceptible to AI replacement.

In the past two years, since Sag-Aftra has been hit in Streik when he negotiated a new contract that dealt with the use of generative AI from studios “Body scanning”, “ The process in which studios create digital copies of background actors to use in additional scenes to reduce the costs. The body coverage is permitted as part of the new SAG-ATTRA contract with consent and compensation of the actors, as used AI for the synchronization of language customers Among the same requirements. At the time of signing the contract in December 2023, some some Sag members The new clauses around Ai still felt protecting enough and contained too many gaps.

The panic that surrounds Norwood may be a mistake than an overreaction, since the fear operated by AI has been referring in the air lately. Around the same time when Norwood made headlines, large technology companies as Openai And Metahave introduced even more AI technologies to entertain us. Openaai last week Started his social network app soraAn endless scroll by AI-Generated Slop and Brainrot, which enables the use of copyrighted works and human resemblance through Deepfakes. Meta recently called a similar AI feed Vibes.

Overall, an AI generat-Avatar is the next Hollywood girl that may jump the shark, but it is clear that more AI slop is on our way. The hypervigilance of the entertainment industry to slow down the river at least slowly could be our best hope of keeping large screens slim.