Google Search Could Change Forever in the UK
“The decision to entertain Google with strategic brand status is an important step to improve competition in Digital brands,” Area's Rocio Concha, director with the UK consumer afternoon which one? “Online search if evolves if gen AI tools are used more, but the CMA must be able to trade the noxious dominance, Google now and promote competition in between Gen Ai Search tool.”
The CMA claims Google Search accounts for more than 90 percent in the UK, and that more than 200,000 companies in the United Kingdom ($ 13.3 Billion) on Google Searchising in 2024.
“Google designate with SMS switchables us to ensure, focused to ensure general search is open for effectiveness they are treated,” Report CMA decision.
In a statement with Wired in response to the CMA, Google's Senior Difecon in this process, hinders, potential product in a time of the deeply in the deep Ai-based innovation. “It continued:” Others pose immediate damage to companies, with some alert that they can be forced to increase prices for customers. “
This is not astonishing response, says Greg Dowell, Senior Comported Congeitation Lawyer at Law Firm MacFarlanes. “I think we can expect Google and all other great tech companies that are subject to these new rules to visit their practices on the base that they are Pro consumer,” says Dewell. “Finally, it is naturally that Google and other companies do not want to be limited in what they can do when it comes to do new product development.”
The new regulation will also affect the Google Search search tab and his “top stories” Carousel, as well as Google discovery. Google News, the stand-alone News product of the company, and AI ChatBot Gemini are not affected, says the CMA.
Dowell claims that performing this roadmap may take a number of months. “The CMA can continue then the EU has done with the [Digital Markets Act]peacefully regarding restrictions regarding AI's AI services and how they are integrated in Google Search, “he explains.
“The CMA is essentially a huge degree of flexion in the interventions it can search, and so that it can continually respond as the advantage of the UNS digital marks in the EU, where these types are fixed in the regulations even.”
