BET Hosts ‘106 & Sports’ Watch Party Hosted In Atlanta
Source: Derek White/Getty
When BET announced its bold new series 106 & Sports, it signaled both a revival and a reinvention. Drawing inspiration from loved ones 106 & Park franchise, the show reframes the familiar countdown format through the lens of sports, culture, fashion and real talk. Instead of focusing only on music videos, 106 & Sports spotlights the week's top athletic moments, viral plays, locker room highlights, and trending storylines while weaving in commentary, athlete interviews, and cultural context. The result is a hybrid talk show and countdown, tailored for viewers who see sports as inseparable from identity, style and community.
The show's origins trace back to BET's desire to expand beyond music and entertainment coverage, repositioning itself as a cultural platform that bridges sports and lifestyle. The debut was officially unveiled during the 25th anniversary celebration of 106 & Park at the BET Awards when Cam Newton and Ashley Nicole Moss were in the spotlight as co-hosts. The production is a collaboration between BET Media Group and SpringHill (LeBron James and Maverick Carter's studio), and is backed by an executive producer room that includes LeBron, Carter, Jamal Henderson and the leadership of BET. Filmed before a live audience in Atlanta, each episode promises an interactive energy complete with a resident DJ, rotating celebrity guests, audience debates, style breakdowns, and a climactic “Main Event” pick for the top story of the week.
Leading the show are Cam Newton, the flamboyant former NFL MVP turned media personality, and Ashley Nicole Moss, an up-and-coming sports broadcaster and commentator. Newton is no stranger to mixing athletic acumen with personality. He has used his post-NFL career in digital media, podcasting and on-air commentary, and brings that experience to BET's cultural arena. Moss brings journalistic influence, having worked on CBS sports coverage and podcasting projects. In this space, she positions herself as a living voice that bridges media and athletic stories. Together they aim to spark debate, celebrate diverse perspectives and connect with fans who demand more than box scores. As Cam has said, “It's about the culture around the game…players, personality, and the fans.”
To celebrate the premiere, BET hosted an exclusive watch party in Atlanta at Illuminarium, an immersive entertainment space renowned for its state-of-the-art cinematic projections and experiential atmosphere. Guests entered a sensory environment where images and sound wrapped around the viewing experience, making the debut feel more like an event than a regular screening. The guest list was star-studded, with attendees including Claressa Shields, T.I., K. Michelle, Toya Johnson, Reginae Carter, K Camp, Meghan James, and more. Bow Wow served as moderator for a fireside chat with Newton and Moss. Attendees mingled, sipped cocktails, sampled gourmet bites, and enjoyed swag bags and immersive visuals tied to the show's themes. In some corners, fashion-driven “dressing room fits” were celebrated, and fans had opportunities for surprise interactions and photo ops with hosts and guests. The atmosphere was electric, matching the energy 106 & Sports hopes to bring to its weekly episodes.
The launch party did more than celebrate a new series; it marked a true cultural moment. From the immersive setup to the celebrity guests and stylish decor, every detail highlighted the deep connection between sport and culture. The night had a buzzing atmosphere that perfectly matched the energy of the show. Below, check out some photos from the Atlanta watch party.
