Snoop Dogg wants to make Swansea a 'global name'

Snoop Dogg spoke about his ambition to contribute to transformation Swansea City into a “global name” after becoming a co-owner and investor in Championship club.

The 54-year-old rapper took a minority stake in Swansea last July and says his long-term aim is to help lead the club back to the Premier League by increasing its commercial reach and revenue streams.

“I always wanted to invest in a football team” Snoop Dogg » said Wales Online. “I want to be really involved, I want to take the club in a direction that maybe it hasn’t gone before.

“We want to take Swansea to the Premier League, and to do that we'll need money – that's the reality of the game these days. I want to introduce sponsorship deals and publicity that will make them a global name.”

Despite having sold more than 30 million albums worldwide, Snoop Dogg has yet to attend a Swansea match in person.

His son, Cordell Broadus, represented the family in the directors' box during the draw against Watford last August, while his co-owner Martha Stewart was on hand for the pre-Christmas match against Wrexham.

Swansea have indicated that Snoop Dogg is expected to attend a match at some point this season, although no date has yet been confirmed.

“For real, I want to meet the fans,” he said. “These fans are passionate, they are real and I want to hear what they have to say when I’m at Swansea.

“I knew I always wanted to invest in a football team. It had been a dream of mine for years, it was all about waiting for the right opportunity.”

Snoop Dogg joined an ownership group that already included Real Madrid and Croatia legend Luka Modric, who became a co-owner last April, and American businesswoman Martha Stewart, who invested in December.

Swansea's American ownership, led by Brett Cravatt and Jason Cohen, believe the involvement of world-renowned figures will raise the club's profile and help generate the revenue needed to once again compete at the top of English football.