Vaseline and Red Lobster are teaming up to create a limited-time 'Kissing Booth' pop-up in Times Square.
The experience offers a curated five-course menu, themed cocktails, and Vaseline's Valentine's lip products.
The collaboration aims to celebrate public displays of affection and take the 'cringe' out of romantic moments.
Vaseline and Red Lobster are taking their playful online flirtation into the real world this Valentine's Day with a limited-time Kissing Booth experience in the heart of Times Square.
Source: Vaseline x Red Lobster
The two iconic brands have teamed up to launch the Vaseline x Red Lobster Kissing Booth, a reservation-only pop-up running from February 10th to February 12th at Red Lobster's Times Square location. The immersive date-night experience pairs a five-course prix fixe menu with Vaseline's new Limited Edition Valentine's Day Lip Therapy collection – designed to keep lips soft, smooth and ready for romance.
After jokingly sliding into each other's DMs, the brands decided to “hard launch” their relationship with an experience that combines food, beauty and a little public affection. The result is a cozy, couples-oriented dining setup that encourages guests to lean in—literally.
A Five-Gurzen Date Night For Two
Inside the Kissing Booth, couples will enjoy a curated five-course meal featuring classic Red Lobster favorites and new Lobsterfest items, along with cocktails inspired by Vaseline's Valentine's lip products.
The exclusive menu includes:
Cutie Cocktails (two per couple):
UR Mint for Me Mojito (also available non-alcoholic)
I love that Berry Much Frozen Daiquiri
Do you accept this Rosé Sangria
The five-course “Kiss” Menu:
Cheddar Bay Biscuits
Lobster Flatbread with Maine and langostino lobster
Lobster Pasta au Gratin
Lobsterfest Duo with two LobsterChops and roasted Maine tail
Chocolate Wave Cake
The latest “course” comes in the form of a free Vaseline Limited Edition Valentine's Day Lip Therapy product, available in three flavors: I Love U Berry Much, Do U Accept This Rosé?, and UR Mint For Me.
Source: Vaseline x Red Lobster / Vaseline x Red Lobster
Making PDA “OK” Again
The campaign is built around the idea of embracing public displays of affection – without the awkwardness.
“In a world where kissing in public can still earn a side eye, Vaseline and Red Lobster celebrate the moments that deserve a kiss,” the brands said in a joint statement.
According to the companies, the partnership makes sense. Red Lobster has long been a go-to destination for date nights and special occasions, while Vaseline Lip Therapy often appears when those moments turn into kisses. In fact, Vaseline users are reportedly 54 percent more likely than the general population to dine at Red Lobster compared to similar restaurants.
“Valentine's Day encourages moments where people get a little closer,” said Kate Godbout, head of Vaseline Brand, North America. “Partnering with Red Lobster … was a fun way to take the squeeze out of those moments, eating craveable food, cozy booths, and Vaseline Lip Therapy to help lips feel soft, smooth and ready for whatever comes after dessert.”
Heather Timm, senior director of marketing at Red Lobster, echoed the sentiment.
“Red Lobster has always been a place where people come together for special moments, from first dates to anniversaries,” she said. “Partnering with Vaseline … felt like the perfect match.”
Social Media Star Tiff Baira joins The Fun
Adding to the buzz, writer and content creator Tiff Baira — dubbed “NYC's Cupid” — is documenting her own Kissing Booth experience on social media. Baira will share her search for her Valentine's “cutie” while capturing playful, PDA-worthy moments along the way.
“This is such a fun way to celebrate Valentine's Day,” Baira said. “Red Lobster, Vaseline Lip Therapy, a little PDA—it's bold in the best way.”
Source: Vaseline x Red Lobster / Vaseline x Red Lobster
How to book
The Vaseline x Red Lobster Kissing Booth will be open daily from 11am to 11pm at Red Lobster Times Square, located at 5 Times Square at West 41st Street in New York City.
Reservations opened February 4 through Tok and are available in 1.5-hour seating windows. Each reservation requires a minimum purchase of one prix fixe menu for two, priced at $140 before tax, with an automatic 18 percent gratuity added.
With buttery cookies, lobster parties, themed cocktails and lip balm for the final touch, Vaseline and Red Lobster are betting their Valentine's collaboration will leave couples full, flirty and ready to puke.
