Amazon Unveils Studio In Los Angeles
Amazon is gearing up for its first year of NBA coverage, complete with a state-of-the-art, 13,000-square-foot studio.
Basketball legends and fans were in attendance on Tuesday, October 14 when the space – located at Amazon MGM Studios in Culver City, California – was unveiled. BOSSIP was in the building as big names like Dwyane Wade, Candace Parker, Taylor Rooks, and more took in the sights at the new facility.
The massive two-story studio features more than 2,300 LED screens, 22 cameras, and a regular half-court basketball floor — all designed to bring viewers closer to the game than ever before, per Amazon.
Each level of the studio serves a specific purpose: The upper mezzanine level hosts the main desk where the pregame show will originate, offering a vantage point similar to what viewers can see from broadcast booths at NBA arenas. Taylor Rooks is set to host for NBA on Prime, alongside studio analysts such as Dirk Nowitzki, Blake Griffin, Steve Nash and Udonis Haslem, who were all present at the unveiling.
The basketball court isn't just for show, it provides a space where analysts can actually demonstrate plays and concepts. Haslem did just that during the very first demonstration on Wednesday night, enlisting the help of the ballers in attendance to see what the studio can do.
Amazon also revealed some of the other exciting opportunities that will come with the new NBA on Prime partnership, including exclusive merch that is set to make its way to the site when the season begins. BOSSIP got to shop the market at the unveiling, which included Funko Pops, exclusive NBA on Prime merch, Jimmy Butler's Big Face Coffee, and Dwyane Wade's wine, Wade Cellars.
In addition to appearing in the store, Wade also came to the bar, where he served the attendees their choice of wine. When we asked him about his preference between white and red, he refused to answer, giving a decisive, “Both!” multiple times. A true seller!
NBA on Prime begins next week, airing the Boston Celtics at New York Knicks and the Minnesota Timberwolves at Los Angeles Lakers on October 24. Tune into their coverage this season on Thursdays, Fridays and Saturdays on Prime Video.
