Bobbie Defends Its Chief Confidence Officer Cardi B
After detractors quickly criticized Cardi's appointment as Chief Confidence Officer formula brand, Bobbiethe company jumped to her defense, labeling her a “fierce advocate for mothers and women.”
Not only that, but the mother defended herself, telling critics that despite “trying to cancel her,” it won't happen because she's “very, very, very blessed.”
According to BusinessWireCardi's new campaign, The B is for Bobbie, focuses on addressing America's broken parental support structures. From the formula stigma to the lack of paid family leave, Cardi is raising awareness and bringing her signature Bronx courage to the movement.
“Parents don't need side eyes and judgement, they need real talk, real support and real answers,” Cardi said in the announcement. “We are raising the next generation, and we need a society that has our backs.”
The partnership also comes with some real action. Parents can now call 732-QQ-CARDI to share their stories, and eight lucky callers will score three months of paid leave courtesy of Bobbie for Change. The company also donates $75,000 to nonprofits that fight for parental rights and promote safer births.
Nicki Minaj Fans and others criticize Cardi's Bobbie campaign
Shortly after the official announcement of Cardi's appointment, several Nicki Minaj stans and others flooded Bobbie with comments calling for her to cut ties with the rapper.
Most notably, when one fan threw shade under Bobbie's post about Cardi claiming she “said horrible things about autism and children,” referring her comments about Nicki Minaj's sonthe brand stepped up to defend its new ambassador.
On X (formerly Twitter)Bobbie replied,
“We can't speak to Cardi's posts on X, but from our experience working with her, she is nothing but a fierce advocate for mothers and women, a wonderful mother, and a dedicated partner who genuinely cares about these critical issues.”
Translation: Don't come for Cardi unless you're ready for a corporate slap back.
Cardi also took to an X Spaces on Wednesday to defend herself and remind the challengers of her favor and blessings.
“A lot of you have been tagging all the companies I get recommendations from, trying to take my recommendations and doing funny stuff,” she said. “You know what? It's not going to happen. Actually, I have a few meetings after I'm born because there are more companies that want to support my tour and be a part of it.”
She continued;
“It doesn't matter if you tag them in the tweets I posted, in the tweets of this and blah blah blah. You guys don't stop bags here. The bags will continue. I mean, you all have been trying to cancel me and take food out of my mouth since 2019. You all have to understand that I am very, very blessed.”
BLOOP!
Listen to Cardi respond to her Bobbie campaign critics below!
All of this comes right after Cardi opened up Paper magazine about going hard for her kids amid her X battle with Nicki Minaj.
“I was fighting for my children,” she said. “I really feel like a lioness. This has been one of the most tested moments about being a parent. But it just shows me how strong I am, and it just shows me that it's, damn it, I'm really going to take it to hell for mine: mentally, physically, everything. And I wouldn't care.”
Between her mom moves, advocacy work, and signature no-filter attitude, Cardi B pairs trust and care harmoniously. Whether she is feeding the culture or feeding the babies, this mother means business. Don't play with them.
