Photo-sharing app Locket is banking on a new celebrity-focused feature to fuel its growth

Weather ButterThe app partial app causing images to share images that are displayed on their home screens or widgets, wants to remain in your radar, and it has enrolled the help of celebrities.

Locke appeared as a competitor to beralame when it launched in 2022, offering a more authentic way to connect to others. The app places a widget on iPhone Home screens that updated with the last photos added by friends. Users can select up to 20 close friends, make an intimate room to share to share that self-bike and updates about their life.

The app claims more than 80 million total downloads, more than 9 million daily active users, and their users shared more than 10 billion photos. Noticeably shared the company with TechCrunch that reached the profitability in 2024, a major performance that received its relatively modestundaining financies $ 12.5 million.

To drive additional growth has Locket a feature with a feature with the said “Celebrity ClaCets” called for the past six months, which the app officially announced the app.

Celebrity mostly shrouds on music conditions, let them join fans by dividing details about coming shows, New album releases and other news. Locket already tested this feature with SUKI WATERHOUSE and JvkeWith more artists to be able to announce quickly.

To use the function, celebrities, a link share on their social media platforms can see them in the app to add them, and then they can then send photos directly to their fans.

“With messages directly to fans from the house of fans, it is not able to replicate the other platforms, turn, turn, turn, turn, turns, Turn, Turning, Turn, Turn, Turn, Turn, Turn, Turn, Turn, Turn, Turn, Turn, Turn, Turn, Turn, Turn, Turn.

Locket allows artists choose a number of fans to connect, ranging from 1,000 to 15,000 slots. For example, suki 5,000 fans on the app and has helped hundreds of new members. According to the company, 17% of this 5,000 fans new to reset.

“Fans are you feeling special that they are one of just a few thousand rather than a intimacy as a product that is also able to share with their favorite evolution to the platform,” said Moss.

Although Moss says the testback of testers are well, it is unclear or this will help to become their users numbers. BEREAL tried something similar to a function called “Realpeople“But the reception was not fully positive, with some people saying that they prefer the anti-social media app or way to escape famous.