Dine Brands Dishes Up AI to Streamline Restaurant Operations at Applebee’s and IHOP |

While the restaurant industry is navigating to labor shortages, rising costs and further developing customer expectations, the most important chains are the important part of their digital transformation strategy of artificial intelligence (AI). The indictment of the indictment this week is Apples And IHOPTwo of the best-known dining brands of America that now use AI to optimize both front and back-of-house operations.

After a Wall Street Journal Report published today (June 20), Dine brands-The parent company of both chains open a wide suite of AI-driven tools in 300 franchisees and more than 3,500 shops. In an interview with WsjJustin Skelton, Chief Information Officer of Dine Brands, described Ai as a fundamental shift: “AI moves quickly and I think it will be embedded in everything we do.”

One of the first tools that are provided is a tech support system with AI-driven tech support system, with which the fields of field technology can interact with natural language queries with corporate databases. Instead of searching manuals or documentation, employees can now entertain questions and receive immediate answers – a simple but powerful improvement in operational efficiency.

On the customer-oriented side, Dine Brands introduces a new AI-controlled “personalization engine”. This technology uses past order data to provide personalized recommendations and offer guests targeted advertising campaigns, which improves both uppsell options and customer satisfaction. It is planned to expand the personalization machine to tablets in the shop that are used by both servers and customers.

The company also explores AI-driven cameras that can draw the staff's attention when a table has to be deleted-a small but effective way to make the company smoothly and satisfied the guests. In addition, a AI-controlled management app is in development to support restaurant managers in personnel decisions and other daily tasks.

IHOP has already immersed a spatula in the AI room. In August 2023, the company announced a partnership with Google Cloud to integrate Google's recommendations into its digital order experience. In this way, IHOP can create more intelligent suggestions for articles that the guests are likely to enjoy and create a seamless and intuitive online order trip.

At this time, IHOP said that the initiative should help the guests “easy to find their favorite items and to discover new ones that are relevant for their interests”-alluding to the growing expectation for personalization in quick-service and fast casual food experiences.

The step of Dine Brands reflects a wider trend in the entire restaurant industry. According to a report recently reported by Pymnts Intelligence and American Express report, 67% of the restaurants that use automation already have that they have provided measurable improvements for the customer experience. The technology is increasingly not only regarded as a way to reduce the costs, but also to improve hospitality on a scale.

In other recent examples ,, Chipotle reported 75% about a manual time After a AI-driven recruitment platform. And Soundhound AI, a leader in Voice AI, said in November that their technology is now being used in seven of the 20 top 20 chains chains, which provides everything from the task of Drive-Thru to interactions for mobile apps.

Since AI is quickly integrated into everything, from the menu adaptation to employee planning, it is clear that chains such as Applebee's and IHop are not just experimentation-sie. AI is not a side dish for Dine Brands – it quickly becomes the main course in her technological roadmap.

Since other restaurant groups weigh similar movements, the question is no longer whether they should accept AI, but how quickly it can be scaled – and how creatively it can be used to increase both operation and the food experience.